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Privacy Policy

June 08th, 2022

This Privacy Policy describes how your Personal Information is collected, why it is collected, how it is used, and shared when you visit or become a user on our website at equipal.co or our webapp at https://equipal.app


Equipal is required under the General Data Protection Regulation – Regulation EU 2016/679 to discuss why we collect your data and we use it.

Our lawful basis for collecting your Personal Information is that we require the information in order to be able to arrange contracts. We also require your data to comply with legal obligations.

We collect your Personal Information when you register on the platform, complete user forms, upload information to confirm your identity and when you create a Finance Request. We source Personal Information directly from you, from third party credit reference agencies and via technology we employ to track your browsing.

When you visit the website or our webapp, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect data about the individual web pages, what websites or search terms referred you to the Site, and data about how you interact with the Site. We refer to this automatically-collected information as “Device.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Other Personal Information we collect:

We require a segment of a user’s Personal Information in order to fulfil our role in helping to arrange Asset Finance applications. Data may be used to judge how creditworthy a user is or to determine measures to reduce credit risk. We also collect user’s data in order to improve our online service and to ensure our tech is optimised for your needs. We use the Device Information that we collect to improve and optimise our Site (for example, by generating analytics about how our users browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We use your Personal Information to assist with our online public interest information dissemination, advertising and marketing.


We may share your Personal Information with third parties for the purposes listed above. We use Google Analytics to help us understand how our users use the Site. Your Personal Information is stored in encrypted storage on DigitalOcean servers located inside the EEA. Where we use tech services that act on your Personal Information we ensure these services are also GDPR compliant.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


You have several rights as a user with Personal Information which we list below:

The right to be informed– Equipal needs to inform their users what data they hold on them, and how we process it. This is detailed here in this Privacy Policy.

The right of access and data portability– Our users have the right to access the data that Equipal holds on them and request portable version.

The right to rectification– Our users have the right to have inaccurate Personal Information rectified or completed if it is incomplete.

The right to erasure (aka the right to be forgotten)– Our users have the right to request the erasure of their data held. The ability for Equipal to complete such a request is dependant on other obligations to regulators regarding record retention.

The right to object to or restrict processing– Our users have the right to request restriction or suppression of the processing of their Personal Information. This is not an absolute right and only applies in certain circumstances. This may effect our ability to provide services to you.

Rights in relation to automated decision making and profiling– Our users have the right to object to Equipal’s profiling, including profiling for marketing purposes.

Our customers can exercise any of these rights, for example request a Subject Access Request by emailing us at  info@equipal.co

Please note, this does not affect any information required to be stored under record retention laws, more information on our record retention policy is set out below.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our data practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@equipal.co or by mail using the details provided below:

Barnsbury Road Finance Ltd t/a Equipal C/O Kings CA, Unit 4 Grovelands, Boundary Way, Hemel Hempstead Industrial Estate, Hemel Hempstead, England, HP2 7TE

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