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Who we are and what we fund.

equipal brings businesses together with equipment vendors and institutional funders in a single digital marketplace.

Seeking to address the issues facing growing businesses in accessing asset finance and managing their ongoing equipment lifecycle, equipal brings innovation to an equipment market burdened by complex, legacy processes and redundant technologies.

We believe that by making it easier for business customers to access the equipment they need, we can help them grow and contribute to a stronger economy. Some of the assets listed on our leasing marketplace that we fund include HGV tractor units, trailers, tractors, vans, commercial vehicles, CNC machines, laser cutting machines, 3D printing machines, robotics, forklift trucks and aerial lifting platforms.

What makes us different

A three sided marketplace with a pioneering finance service.

Engage with dozens of Vendors through our platform – conveniently and with total transparency.
Our marketplace hosts a variety of funders, ready to provide your business with finance as and when you need it! Direct and affordable.

After submitting a finance request in just 90 seconds, all finance offers are received in the platform. View and sign documents digitally, before managing all of your documentation online using our portal.

The equipal platform has been engineered from the ground up to specifically address the requirements of SMEs and equipment vendors. Our technology is constantly developing to meet customer needs and ensure an enhanced digital experience.

Our values


We believe in providing transparent and easy-to-understand information to help business owners make informed decisions.


We strive to make the process of sourcing, financing, and managing equipment as hassle-free as possible for business owners.


We understand that every business is unique, and we are committed to providing solutions that meet the specific needs of each business owner.

Meet the team

Eamonn McMahon

Eamonn McMahon

Founder and CEO

Nine years of investment banking focused on asset-backed finance. Traded ABS, arranged funding for portfolios of SME credit and structured funding for lease portfolios.

Has a degree in Economics and Finance from University College Dublin and has passed CFA Level 2.

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James Thomson

James Thomson

Consultant CTO

Full stack engineering background and over 12 years professional experience in commercial software development and infrastructure management.

Executed on projects while managing multi-functional teams at EE, Zoopla Property Group and Accenture. BSc in Computer Science (Durham).

Matt Price

Matt Price

Product and Operations Associate

While studying for his degree in Automotive Engineering at Loughborough University, Matt first joined equipal in 2020 as an Intern and successfully implemented a proprietary asset tracking system.

Matt successfully founded his own business Mill Bank Coffee a fast-growing, regional leader in coffee roasting. In his spare time, Matt is a keen martial arts enthusiast and holds a purple belt in Jiu Jitsu. He is a recipient of the Duke of Edinburgh's award where he was commended to receive Gold.

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Pierre Decla

Pierre Decla


As CFO of GE Capital Industrial Finance Europe, Pierre led the creation of captive finance across Europe for the healthcare equipment business.

Pierre holds a Master in International Business Management from EM Strasbourg and an Executive MBA from HEC Paris.

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Iraz Akkus

Iraz Akkus

Marketing and PR Intern

Iraz is in her final year studying BSc Politics and Philosophy at the London School of Economics (LSE).

She has previously worked as a marketing intern at another B2B firm focusing on email marketing and content management, with a strong background in editorial work

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Max O'Shea

Max O'Shea

Senior Business Development Manager

Max has a six year background in asset finance with a Specific focus in the Manufacturing and Engineering industry.

Max completed a Business, Management and Marketing Degree at Our Lady of the Lake University in Texas.

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We support you

Whilst technology is the core of our business, real-time, direct customer contact is imperative to us.

Address Spaces @ 17 City Place North, London N4 3FU UK
Telephone 07947 540798
Email info@equipal.co

All registered users will be assigned a direct line to one of our customer services team.



Typically we will provide feedback from credit within 24 hours. Once approved, payments will be made within 3 hours via faster payments. On rare occasions this may not happen and our team will work hard to ensure you are presented with an alternative solution.
Two reasons: Firstly, asset finance typically affords the borrower better terms than an unsecured loan because the funding is lower risk. Secondly, asset finance, particulary leasing, helps to keep your credit lines 'clear'. Your primary bank will often not consider the lease as 'overhanging' debt.
We process the finance agreements using docusign and transactions using faster payments straight to the equipment vendor.

Equipment Vendor:

Equipment vendors benefit from faster, more diverse sources of asset finance for the customers. This helps ensure an easier sale and that the customer will be able to acquire the best equipment possible.
We consider equipment suppliers partners and we work closely with them having developed our platform with their feedback in mind. Nonetheless we are not offering vendor finance and the obligor is always the business taking on the asset finance. While equipment suppliers must accept our terms and conditions they are not part of the financing agreement.
No there is no cost for the equipment supplier. By using the technology there are in fact, efficiency and time savings to be achieved. Furthermore we plan to offer our partner equipment suppliers data and analysis.
No. While we expect the equipment suppliers to become increasingly comfortable with our range of funders and powerful technology we understand that equipment suppliers may wish to have alternative partnerships in place.


No. equipal is a technology platform that empowers businesses to source funding on heavy equipment and machinery. We do of course adhere to UK law and offer the highest level of transparency to our users. All our documents are presented in plain English.
equipal have invested considerable time and money ensuring the best possible protection for your data is in place. We are registered with the Information Commissioner's Office (ZA 284955), have a data policy in place and ensure strict segregation of personal data.
No. Funders on our platform exclusively offer Finance Leases (minimium two years), Hire Purchase Agreements and loans secured on the equipment and machinery.

Complaints Procedure

We appreciate your custom and its important that you are satisfied with the service you receive from our platform.

All complaints are handled with care and will be reviewed by the MD.

Should you have any cause for complaint, please contact us in the first instance by email (info@equipal.co), phone (07947 540798) or in writing to equipal, 17 City Place North, London, N4 3FU. You will receive a full response within 5 working days.

Should you remain dissatisfied we have an arbitration procedure in place that we can suggest.

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